Kolkata, Apr 22 (PTI) West Bengal could soon become the highest-contributing market to direct selling revenue in the country, surpassing Maharashtra, a senior official of a leading industry body said.
West Bengal has performed “consistently well” as a market for direct selling in India, and once again emerged as the second-highest revenue-grossing state, accounting for 10.4 per cent of the national sales, he said.
“The direct selling industry in West Bengal has come close to the Rs 2,000-crore mark to touch Rs 1,984 crore in 2021-22. The sustained growth in the state and the eastern region came at a particularly challenging time, bucking the otherwise negative trend across the consumer sector during the dominant Covid phases of 2021-22,” the official of the Indian Direct Selling Association (IDSA) said on Friday.
