Indian Polls: How the BJP crafted its campaign in prized Varanasi
Varanasi, May 17 (PTI) Voters may complain that the competitive zing was missing in the prime minister's constituency but the BJP had a clear-cut strategy to keep the campaign ship sailing -- entrusting senior leaders and celebrities to canvass for votes while a handful of carefully chosen lieutenants managed the back end.
A string of senior leaders such as Sushma Swaraj and Yogi Adityanath visited the town to address meetings and Bhojpuri showbiz stars Manoj Tiwari and Nirahua added a dash of glamour in the campaigning for the BJP's most prestigious seat.