Air India unveils new logo in rebranding push under Tata Group
NEW DELHI/BENGALURU, Aug 10 (Reuters) - Tata Group on Thursday unveiled a new logo, branding and plane livery for Air India as part of a multi-million dollar transformation of the former state-run carrier.
The airline's new logo includes a design with golden, red and purple colours, and will replace the old logo of a red swan with orange spokes.
The rebranding by Tata, which comes after years of under-investment under government control, will not completely do away with the iconic mascot of a cheerful Maharaja in a red turban and with an outsized moustache.