Tata Motors launches $10,000 electric car in India to further its lead
NEW DELHI, Sept 28 (Reuters) - Tata Motors (TAMO.NS) launched India's lowest priced electric car at a little over $10,000 on Wednesday as the country's only electric vehicle (EV) maker looks to draw in more buyers.
Tata leads India's EV market, helped by government subsidies and high tariffs on imports.
Its move comes as domestic rival Mahindra & Mahindra (MAHM.NS) is in talks with investors to raise up to $500 million for its EV unit and plans to launch its first electric sport-utility vehicle (SUV) in January.